Facebook is reportedly working on a new app designed to encourage private content sharing — by making the process even more personal.
Citing multiple sources, a report on Techcrunch claims that the current code name for the app is "Moments" and will give users a grid-style interface from which to share private moments with friends and family.
The reasoning behind the app, allegedly, is to assist Facebook users who want to share intimate content with close contacts, but have been put off by the site's increasingly complicated privacy settings.
The report hedges on whether or not the app will ever actually be released, citing numerous past internal Facebook experiments that never became public-facing products.
But if true, the app would indicate that Facebook is continuing to work to win back the trust of some users who have been daunted by the site's complicated and ever-shifting privacy settings and News Feed changes.