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Dell bets on AI, Blockchain to sustain its server business in India
05-Oct-2018

Dell EMC Technologies is exploring emerging technologies to drive its server business in India. The company has outlined plans to invest in Blockchain, Artificial Intelligence (AI), and Cloud to drive to retain its top position in the server market.

The tech firm has received requests from its clients for tapping modern server solutions. Dell EMC’s server business drew $5.1 billion of revenue in Q2 2018, recording a 34% growth from the same quarter in 2017. Dell believes that enabling its products with new technologies will help in retaining its position in the server market.

The key areas that Dell has planned to invest in are Blockchain, AI, data analytics and Cloud-compliance. An article on The Economic Times quoted Manish Gupta, GM at Infrastructure Solutions Group, Dell EMC India saying, “The clients that we work with are looking to tap these technologies, which is why we are bringing in servers that allows them to optimise on traditional workloads as well as invest into new age workloads such as Cloud, Artificial Intelligence, analytics and Blockchain.”

The demand for infrastructure services enabled by new technologies is coming in from industry verticals such as information technology, IT-enabled services, banking, financial services and insurance (BFSI) sector and government that is using modern architecture. Dell’s new servers PowerEdge MX offers modern architecture along with scalability.

Dell is already offering Cloud, AI and analytics services to a wide range of customers. Blockchain is drawing a lot of interest from private as well as government and BFSI sector. The company’s engineering team is exploring potential of Blockchain into Dell’s existing service offerings in the server market.

The fourteenth generation of PowerEdge server was introduced in July 2017. Dell’s Bengaluru team has worked on the implementation of algorithms powered by new technologies that can scale the capabilities of fourteenth gen PowerEdge servers. These algorithms will improve power management, power distribution, and how the power rationing should happen inside the subsystem.

Dell EMC Technologies leads the Indian server market with 28.3% of share in the overall revenue in Q1 2018, which is up from 19.4% in Q4 2017. Dell is also generating promising revenue from software defined technologies.