Rumours have been rife for a while that the Galaxy Note 3 smartphone will arrive on the eve of IFA at a special event on September 4, but reports this weekend suggest it may have some company.
Reports emanating from the company's South Korean homeland claimed the company will also introduce the purported Samsung Gear smartwatch during the event.
Samsung has gotten into the habit of launching its products on the eve of shows, so they don't get lost in the fog of countless announcements during the events.
Last year before IFA the company outed the Galaxy Note 2, so a follow-up this year would make sense and fits with what we've been hearing over the last few weeks.
Pre-emptive strike
In terms of the Samsung's forthcoming mobile accessory, the name Gear was outed earlier this month in a in a trademark filing.
The filing described "watches that communicate data to personal digital assistants, smart phones, table PCs, PDA, and personal computers through internet websites and other computer and electronic communications networks; watchbands that communicate data to [the same aforementioned devices]."
With Apple rumoured to be making progress on its iWatch project, the launch of a Samsung equivalent would give the company the opportunity to make a pre-emptive strike and set the tone for the smartwatch conversation.
As well as Apple and Samsung, Google's also thought to be in on the smartwatch act. Here's what we've heard so far.