Smartwatch segment seems to be getting increasingly competitive. Latest company to join the fray is Adidas.
Adidas made the announcement at GigaOm Mobilize conference in San Francisco. Paul Gaudio, the company's head of interactive, announced at the event that the company is joining the smartwatch race with a new piece of hardware.
The smartwatch will be designed with the help of Fjord, a design company acquired by Accenture earlier this year.
Primarily aimed at runners, the smartwatch will have GPS to track a user's workout. The device can also provide personalised coaching based on a user's heart rate that can be measured with the built-in heart rate sensor.
Unlike most other smartwatches, the device does not need the primary support of a smartphone for functioning.However, this also means unlike its most competitors, Addidas smartwatch lacks the ability to receive notifications for incoming calls and text messages.
The smartwatch would also be having an onboard flash memory to store music. Users can listen to this music through Bluetooth headphones.
The Adidas smartwatch is slated for a November 1 release and will be priced at $399.
Addidas announcement comes just a day after Nike announced a new wearable wristband device called the FuelBand SE, which allows users to track individual work-out sessions and check their Fuel points earned in real-time.
Other major players in the field of smartwatches include Sony, Qualcomm, Motorola and Samsung.
There are also speculations that tech giant Apple and Google too are developing smartwatches.