Google on Thursday announced the global launch of Google Partners, a program that is says is designed to support web professionals and agencies that help businesses succeed online. The program is said to be a part of Google's efforts to build an ecosystem to help small-to-medium businesses gain from the internet.
Many small businesses in India rely on web professionals and agencies to manage their online presence and their online marketing. Google is invested in helping agencies and web professionals receive the training and access to resources necessary to help their clients succeed on the web.
Kodukulla Suryanarayana, Head of SMB Sales Google India, said, "With the launch of Google Partners, we have brought together our existing support programs under a new platform. We are making it easier for agencies to access Google resources, training, and support all in one place."
"With this new initiative, we are rolling out a global and a more comprehensive partner initiative which will help our agencies to scale their efforts and offer small medium businesses the most advanced and latest technologies. This will help us to grow the base of our partners in India," Suryanarayana added.
With Google Partners, agencies can connect with potential clients, take certification exams, gain insights tailored to each agency and its needs.
Google Partners replaces Google Certification Program, and Google Engage. According to the tech giant, initiative will help agencies demonstrate that they have mastered best practices.