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Pinterest Now Has Hindi Language Support
20-Mar-2014

Technology World

Pinterest has announced today that they are now making the service available in Hindi for the benefit of its Indian users. According to an email shot out to all Indian users by the company, the company mentioned that those users who are comfortable Hindi can activate the language setting on the website.

Users will have to go to their Pinterest account settings and change their language to Hindi in their profile settings. The mail also asks Indian pinners to make use of their Pin It button for the browser and their mobile apps for iOS and Android. Another feature that they have introduced today is the addition of more secret boards on the website. This is supposed to be a space for users to plan events, gift lists, vacations, ideas in private.

Pinterest’s user base statistics in India are not really clear but a 2013 ComScore India Digital study shows that it was one of the fastest growing social networks in the country. The language localization targeted towards Indian audiences means that the site is seeing a good enough user base in the country. With Hindi as an option, the website can dive deeper into the country’s Internet populace, many of whom will be using the service via their mobile.