A nudge from employees has opened up a fresh avenue of growth for e-commerce company Flipkart in the offline retail space, besides boosting internal pride in the brand.
A few months ago, Flipkart opened its first brick-and-mortar store called 'Fliptomania' in Bangalore after several employees called for company-branded products on 'sticker', or employee feedback walls.
Flipkart received repeated requests for company-branded T-shirts, coffee mugs and stationery. The Bangalore store is open to both employees and outside customers, and has witnessed heavy footfalls.
Encouraged by this, the company is planning more such stores at its offices in Delhi, Mumbai and Kolkata, besides unveiling its branded products on its website for its employees.