Micromax has overtaken Apple to reach the number two spot in the tablet market in India, with 14% marketshare in the second quarter as the market is still trying to recover.
As per IDC, strong performance in Q2 allowed Micromax to beat Apple to the second spot. With 9% market share, Apple stood at the third spot. More than 60% of the overall iPad volume is being supported by their iPad mini.
Samsung on the other hand, continued to lead the pack with 19% marketshare.Majority of its volume is driven by sub Rs 12,000 voice calling Tablets. The overall India tablet market declined 34% in the second quarter over last year but analysts see early signs of recovery after the market took a sharp hit in the past couple of quarters. Tablet market shipments in India stood at 8.6 lakh units in Q2, growing 9% over the previous quarter. It stood at 13.1 lakh units.