Amazon.com has its own one-touch checkout, one of the reasons it’s No. 1 in mobile. Apple soon will enable one-touch checkout on iPhones. Like these giants, PayPal is leading the way to the future of mobile shopping.
It’s ironic. The smartphone has always been damned (and rightfully so) as the most difficult device on which to complete a purchase. Soon, however, it may become the easiest.
PayPal this week rolled out One Touch, a new mobile payments feature that allows a consumer with a PayPal account that is linked to her mobile device to complete a purchase on that device literally with just one touch, something Amazon.com Inc. mobile customers have been able to do for years.
PayPal One Touch is being rolled out on retail mobile apps first, and soon will be available on mobile and responsive retail web sites. For retailers that accept PayPal.