An estimated 60% of Internet users exhibit what one online advertising firm calls "banner blindness," the inability to remember the last ad they saw. But for millions of Internet users, actual blindness presents a far more pressing problem.
Google, which dominates the online advertising market, has been working to make its cloud services (which aren't directly ad supported) easier to use for people with vision impairment. Over the past year, the company has been deploying accessibility improvements in Google Apps.
In June, Google rolled out a new version of Drive with better keyboard accessibility, support for zooming and high contrast mode, and improved screen reader compatibility. On Thursday, the company extended its improvements to Google Apps editors, specifically Docs, Drawings, Forms, Sheets, and Slides.