Google has recently been making a huge marketing push for Google Now. I’ve seen TV ads appearing on primetime shows, banners and billboards across downtowns of major cities, and even taxicab advertisements in Times Square of New York City. One thing’s certain: Google is serious about its app. So, should business owners and marketers get serious about it, too? If you haven’t installed Google Now, you can do so at the App Store or at Google Play.
If you’re not yet familiar with Google Now or what the app actually does, here’s a brief rundown: Introduced in 2012, Google Now can essentially be described as part personal digital assistant.