In October, we spotted that Amazon had quietly launched a hidden and functional app store within its main Android application which was available for download on Google Play. Now, according to new reports from varying sources, Amazon’s flagship application’s listing is no longer available via search from within Google Play, though its direct link is still live. Additionally, there’s now a newly launched application called Amazon Shopping which looks much like the original application, but no longer includes the Appstore section.
The change was first spotted by German site Caschys Blog who also received a statement from Amazon which claims that this is related to a September update that brought Amazon’s Prime Instant Video to Android users. That update involved having users update to or install the newest version of the main Amazon app, then download the Amazon Instant Video Player app afterwards, in order to watch Prime Instant Video on their Android devices.
Amazon has sent us the same statement as well, confirming that after Amazon released its updated app in September, Google changed its policies. This required Amazon to submit a new app as a replacement.