Online fashion retailer Jabong is launching its first technology lab in the country, as the e-commerce major looks to leverage technology to innovate across multiple platforms, including search, data and marketing.
The company will be launching its first 'Jabong Lab' in Bengaluru next week, and will look to hire about 100 employees with strong technology credentials, to work across multiple projects such as personalization, platform architecture, and promotions, among others. About 25 people have already been hired.
"The main focus of the lab is to innovate and focus on a lot of features using information technology... (to) create a centre which focuses more on innovations three or five years ahead of what we're doing today.