On March 27, Wipro Limited, a leading IT consulting and BPO services company declared an extended global partnership with Adobe to create, build and run digital marketing solutions and campaigns for their clients, across the world.
As a part of this deal, Wipro will install Adobe’s design and prototyping software, Adobe XD CC, the compact UX/UI solution for designing and prototyping mobile applications and websites, into its Digital Experience Platform (DXP).
Both Wipro and Adobe are assisting each other in their digital transformation journey to meet quickly evolving consumer expectations. Through utilizing Wipro’s Digital Experience Platform (DXP), Chief Marketing Officers (CMOs) and their teams are able to design, iterate, execute and optimize marketing campaigns across geographies, more efficiently and faster than ever before.
Through its recent acquisitions of Designit, a global strategic design firm specializing in designing transformative product-service experiences and Cooper, a design and business strategy consultancy, Wipro has been focusing towards building world-class strategic design capability. To facilitate collaboration and co-creation of digital solutions with customers, the company established a network of 17 digital pods across the world.
"As two market leaders, powering their clients’ digital initiatives, Wipro is happy to deepen its relationship with Adobe. Through this partnership, we aim to offer more effective and robust digital solutions to our joint customers, globally. Our Digital Experience Platform used in tandem with Adobe XD is a significant advancement in the digital experience solutions space," stated Hiral Chandrana, Senior Vice President and Global Head - Business Application Services, Wipro Limited.
"Consumers expect a consistent and immersive experience across digital touchpoints. Adobe XD enables the Digital Experience Platform from Wipro, to provide a highly agile and scalable solution for building digital experiences with high velocity. Strengthening Adobe and Wipro’s collaboration is a win-win for global brands looking for world-class digital solutions," said Bryan Lamkin, Executive Vice President and General Manager - Digital Media, Adobe.
Adobe XD is the end-to-end, cross-platform solution for designing, prototyping, and sharing user experiences for websites, mobile applications and more. That's why Wipro’s DXP will utilize it to deliver interactive experiences across multiple channels for customers.