A domain name is more than a simple online address – it represents your brand, reputation, and can help you build credibility. New changes to the Internet landscape mean business owners can include more context within their domain name.
With these new extensions come new opportunities for businesses to distinguish themselves.
In the past, entrepreneurs were limited to choosing from generic top-level domains (TLDs), or domain extensions, like .com, .net, and .org. Due to the massive number of traditional TLDs (.com, .net, .org) registered, businesses have been forced to consider more complex domain names encompassing abbreviations, hyphens, slogans, or variations of their formal name. While this enabled them to acquire a domain name, the results were often irrelevant and difficult for visitors to remember.